And when you have a loyal customer who would like to share product reviews and advocate for your brand, they could post comments on Little Red Book. Loyalty: After converting a user into a customer, WeChat Official Account and WeChat groups are the best channels to create a closer relationship with customers.Although Little Red Book has a native store system, the majority of brands choose to open stores on marketplaces where they could get more traffic. Action: When making a purchase, usually users will go to e-commerce platforms such as Taobao, Tmall, JD.com, and Pinduoduo.Before users make a purchase, some users will open Little Red Book to read product reviews. It’s a good channel to create multiple consumer touchpoints. Interest & Desire: Little Red Book will continue to push relevant content based on users’ browsing habits.Awareness: Little Red Book is a great channel to discover new brands.Little Red Book plays an important role in the consumer purchasing process. Users can engage with content via like, bookmark, share, private message, and comment.
![wechat emoji 8 points wechat emoji 8 points](https://emojipedia-us.s3.amazonaws.com/social/emoji_set/google/android-8.0.png)
The distribution of content is algorithm-driven. The content style on Little Red Book is usually persona, often with lots of emojis. Little Red Book’s design is very similar to Instagram: 3 to 6 pictures, with text descriptions usually between 20 to 200 characters. Little Red Book content has a strong focus on premium position brands, and content containing popular overseas brands usually can get stronger engagements. In general Little Red Book users are based in tier 1 and tier 2 cities, with strong purchasing power. 90% of the users are female, and 46% of the users are under 24 years old. It’s not the largest Chinese App: WeChat has 1.2 billion MAUs.
![wechat emoji 8 points wechat emoji 8 points](https://www.thebeijinger.com/sites/default/files/styles/large/public/e1.jpg)
It has 100 million monthly active users (MAUs).
![wechat emoji 8 points wechat emoji 8 points](http://www.thatsmags.com/image/view/202001/wechat-new-jan.jpg)
Little Red Book mainly targets a specific user group: young, female shoppers living in top-tier cities. We have also created a webinar on Little Red Book, here is the webinar recording, and webinar slides.
#WECHAT EMOJI 8 POINTS HOW TO#
Little Red Book influencer campaign & how to select influencers.Little Red Book content marketing strategy: 5 ways to optimize your content.This is a complete Little Red Book (Xiaohongshu) marketing guide. Since Little Red Book reviews could directly impact sales, it’s one of the most important social media channels for brand marketing. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and discover high-quality brands. Little Red Book, also known as Xiaohongshu 小红书, is the Chinese equivalent of Instagram.